Super Bowl ad recap

With a healthy dose of humor from "Stranger Things" Actor David Harbour, Tide cleverly inserted itself into every Super Bowl commercial by reminding viewers that whether they were watching and ad for a cold brew or a vehicle, everyone was wearing clean clothes, and if it's clean, it must be Tide, even encouraging viewers to "watch and see". Last year, 111.3 million viewers saw New England's comeback victory over Atlanta on TV; the viewership Sunday was the lowest for a Super Bowl since 98.7 million people watched Super Bowl XLIII between the Pittsburgh Steelers and Arizona Cardinals in 2009. According to Adweek, the idea behind "Hope Detector" came after a survey conducted by a company revealed that very few of their customers were actually aware that heading into a Hyundai dealership to buy a new vehicle also means that you're making a donation. The league's regular-season ratings declined 9.7 percent over 2016, and that follows an 8 percent regular-season decline the previous year.

While the game is the centerpiece, it's halftime and the commercials that will have people talking on social media.

Hopefully, NBC can keep it together for the rest of the night. Fox won the bidding to show it for the next five seasons. But in a night of Super Bowl ads pretending to be anything but advertising, 30 seconds of nothing felt pretty on point.

"You helped save the life of my child's life and the life of so many children". The blunder was reportedly during an ad space that was supposed to be geo-targeted, with the network planning to show state-specific ads to viewers in the US. Pyeongchang, not exactly a familiar location, is also in an unfavorable time zone for NBC, 14 hours ahead of the East Coast.

The number one feel-good commercial of the 2018 Super Bowl is the story of Canadian Paralympic skier Lauren Woolstencroft's journey from infant to gold medalist.




By saying no "commercial time" was missed, NBC might be indicating that network promos were supposed to air during the blackout time.

It's symbolic of a unique conundrum TV networks face now.

Despite all of this noise, never mind the Philadelphia Eagles - the real victor of the Super Bowl was probably Tide.

In the weeks leading up to the game, Facebook Watch released Tom vs Time, its new documentary series with the Patriots legendary quarterback Tom Brady.

The Super Bowl's linear television ratings are down, but, as any one in the business will tell you, the media landscape is changing and the television set is only the most prominent of many screens to watch a mega-event like the Super Bowl on.

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