Lucky Charms Debuts New "Magical Unicorn" Marshmallow

For the first time in 10 years Lucky Charms is introducing a new and permanent marshmallow – the magical unicorn

Lucky Charms just added a new marshmallow to the mix.

Lucky Charms will feature a new marshmallow for the first time in 10 years. The Lucky Charms Instagram account shared multiple images of the blue, white, pink and purple marshmallow and the new Lucky Charms cereal box on Monday.

The new unicorn charms already have been appearing in the original and chocolate brands of the cereal. "They spoke, and after hearing their love for the magical unicorn, we listened", Josh DeWitt, marketing manager of Lucky Charms, told the broadcaster.

Sadly, the hourglass marshmallow "will be phased out" with the unicorn taking its place.

In recent years, General Mills has taken some strides to excite customers in new ways about their products.

Social media users voted for their dream treat - by answering Lucky Charm's tweet with an emoji. In 2017, the company gave away 10,000 boxes of cereal containing only the marshmallows from Lucky Charms, which is a fantasy fulfillment for many sweet-toothed individuals. It features frosted oats and colored marshmallows.

Other shapes in the cereal include hearts, stars, horseshoes, clovers, blue moons, rainbows and red balloons.

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