Gerber Intros First Baby With Down Syndrome

2018 Gerber spokesbaby is first with down syndrome

In trending news this morning, a Boston burger joint is helping patrons pop the question, and Gerber's new spokesbaby is making history.

The Gerber Baby contest started in 1927, shortly after the company was founded.

An 18-month-old boy with Down's Syndrome has become the new face of United States baby food giant Gerber.

The internet was rife with cooing adoration upon seeing and hearing of Lucas Warren's most recent accomplishment.

Today, early childhood nutrition leader Gerber® announced a sweet new edition to the Gerber Family with the results of their eighth annual Gerber Baby Photo Search. That's huge! I mean, he's cute as all get out, so obviously he's the ideal choice.

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For 91 years the company, a giant player in the market, featured a charcoal sketch of an infant that became known as the Gerber Baby and was seen as an ideal.

"He may have Down syndrome, but he's always Lucas first".

His parents entered him in Gerber's Spokesbaby contest after a relative pointed out an ad looking for submissions.

As many as 140,000 photos of babies were considered for the grand prize. The Warren family will receive $50,000 from Gerber, and Lucas will take "a front seat" on the company's social media channels.

Lucas' mom, Cortney Warren, says she hopes this will bring help increase the acceptance of special needs kids. "He's got an awesome personality and he goes through the milestones of every child", Cortney told Mashable.

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