EA Calls Star Wars Battlefront II Backlash a "Learning Opportunity"

Hero unlocks in Battlefront 2 were also under scrutiny

Jorgensen also indicated that he expected this new title to be out before the sequel of Battlefront 2.

During an earnings call led by Blake Jorgensen, CFO at EA, he announced that Star Wars: Battlefront II underperformed to their expectations for the game. When Battlefront II launched to the public, it featured a loot box/microtransaction system that heavily encouraged players to spend quite a bit of money on the game in order to unlock perks and certain legendary Star Wars characters.

When Battlefront 2015 came out, the game was highly criticized for having no single player campaign, lack of content and forcing players to pay for more DLC packs.

"Going forward, we believe that live services that include optional digital monetization, when done right, provide a very important element of choice that can extend and enhance the experience in our games". But with a license like Star Wars attached and the roaring success of the first game, that's just not enough - and well short of the publishers expected 10 million at this time.




In Star Wars Battlefront™ II, almost 70% of players engaged in the single-player campaign.

Star Wars is one of the biggest franchises on the planet, and should have been a sure thing for EA, but things obviously didn't go as planned. Recall that its goal is to sell 14 million copies before the end of this fiscal year, so the controversial project was not so far from its goal. "Having made adjustments based on sentiment and community data coming out of the beta and early trials, we ultimately made the decision to pull in game purchases out of the game prior to launch". The company will want to figure out how to get people back onside after many fans felt disappointed and even hurt by the microtransactions and loot boxes included in Battlefront 2. "We're expanding the reach of our top franchises across more geographies, our competitions are growing in participation and viewership, and we're continuing to grow our network with more fantastic games and content coming this quarter and beyond".

EA's Fiscal Year 2020 runs April 1, 2019 through March 31, 2020.

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