Xiaomi takes top two slots on India's list of best-selling 2017 smartphones

Canalys Xiaomi pips Samsung for first place in India

The South Korean tech giant, Samsung has been the most dominated smartphones brand in India since 2012. According to the research firm Canalys, Xiaomi shipped 8.4 million smartphone units during Q4 2017 in the India and captured 27 per cent market share. A research by Canalys has shown that Xiaomi has turned out to be the highest rated smartphone vendor in the Indian market leaving behind all other including Samsung.

The Canalys report said Vivo, Oppo and Lenovo rounded out the top five in the sales league table for the last quarter, each enjoying a 6 per cent share. Counterpoint Research also reported similar numbers with Xiaomi capturing 25 percent of the market share and Samsung holding on to 23 percent.

As you would expect, Xiaomi sent out its own press release within minutes of Samsung sending out their's, refuting the claims made by Samsung and reiterating their position as India's top smartphone OEM.

"Multiple factors have contributed to Xiaomis growth, but the key reason for its current success lies in the autonomy that it granted to its Indian unit, letting it run the business locally", Canalys Research Analyst Ishan Dutt said. Indian market is designed for the common people who are always looking for budget friendly smartphones, Xiaomi offers a huge range of smartphones to fulfil all the demands of its users and hence people are blindly following the brand and their products. Xiaomi has overtaken Samsung which was the market leader in the previous quarter.

Nevertheless, Doshi points to Samsung's strengths, such as "far superior" R&D and a better grip on the supply chain.




"Samsung's loss comes from its inability to transform its low-priced product portfolio", said Rushabh Doshi of Canalys. Meanwhile, Samsung shipped about 7.3 million smartphones in the same period and captured 25 percent of the market, Canalys said. Considerable business in the world's largest two smartphone markets will build confidence in its partners as well as future investors.

There have been reports of Samsung going bullish on the online market where people prefer smartphones with better value for money.

The fourth-quarter shakeup in the Indian market came amid a 12 percent growth in smartphone shipments, according to Counterpoint. The company has dropped out of its dominant market position for the first time in 6 years.

Xiaomi has emerged as the top smartphone seller in India, outselling Samsung in the process. And Xiaomi hiring people from Samsung and other companies to capture a bigger pie in the offline space.

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