WhatsApp builds a customer service app for businesses

WhatsApp Business App Logo main

Around 80 percent of small businesses in India and Brazil confirmed that WhatsApp helps them communicate with customers and expand their businesses, according to a report.

The WhatsApp Business app is initially only available on Android and to businesses in the US, UK, Mexico, Italy and Indonesia.

With WhatsApp Business, the Facebook-owned social messaging platform wants to give businesses more controls as how to how they communicate with their customers. The company has highlighted few benefits about the application on its official blog.

Small businesses can set up a WhatsApp Business profile by filling out information such as its business description, company email, address and website. Quick replies have been added so that you can provide answers to frequently asked questions, greeting messages can be pre-programmed, and away messages can automatically be sent to customers while you're busy.

When WhatsApp confirms the account phone number matches the business phone number, your account will be confirmed and immediately live.

LANDLINE/FIXED NUMBER SUPPORT: You can use WhatsApp Business with a landline (or fixed) phone number and your customers can message you on that number. They can continue to use their app as usual.




Business accounts will be clearly listed as such.

The much-awaited WhatsApp Business app was officially launched globally on Thursday. The app, called WhatsApp Business, has started rolling out and is available to download for free via the Google Play Store in select countries.

On a related note, WhatsApp Business is expected to be rolled out on other platforms and markets in the near future.

You should, therefore, be wary if a Business account with a grey badge in its profile tries to contact you, even it appears to be associated with a company you know.

WhatsApp Business app plans to make it simpler for smaller businesses to connect with the customers. For bigger enterprises, WhatsApp might charge for specific tools that will help them analyse and improvise their businesses. WhatsApp did not mention when or if an iOS version would be available.

The arrival of WhatsApp Business doesn't mean any changes for the normal users, who use the consumer version to chat with family and friends.

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