Some Amazon Prime Memberships Are Increasing by almost 20%

Greenville amputee is training for a 5k

Amazon raising the price of the monthly membership is a clear indication that the company wants to get a yearly commitment.

Speaking of Prime, Amazon has raised the rate on its month-to-month Prime membership to $12.99 from $10.99, or by just over 18%, as first reported by Recode.

But users who choose to pay up-front annual fees for the service will still pay $99 for standard membership and $49 for students. In 2016, the company started offering a monthly plan to attract those who wanted free two-day shipping but didn't want to pay for a full year of the service at one time. That plan also includes Amazon Prime free two-day shipping, video and music streaming services, Prime Reading and unlimited photo storage with Prime Photos. Amazon's argument is pretty straightforward: "We give you lots and lots of stuff under Prime, that costs us money, so, unfortunately, we need a little more money from you". Members also took advantage of offers on Amazon, shopping more than 100,000 Lightning Deals with Prime Early Access.

As of the third quarter of 2017, CIRP estimated that 90 million people in the United States were Amazon Prime members.

If you're a member of Amazon Prime's subscription, here comes a bit of bad news. We will keep introducing new ways to make members' lives even better.




The reason? Prime is becoming more valuable.

Whether that price hike will be reflected in other Amazon territories like the United Kingdom remains to be seen.

While Amazon has declined to say how many members it has, analysts estimate that it boasts nearly 90 million in the U.S. and has rapidly growing worldwide numbers.

The cost builds come as Morgan Stanley sees signs that Amazon Prime's development is beginning to moderate.

The cost of a yearly Amazon Prime Membership also won't be increasing and will stay at $99 per year.

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