Smart speakers are now the fastest-growing consumer technology

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CIRP's data on the buying habits of Amazon shoppers indicate that the company's voice-enabled Echo devices are associated with higher spending. We're in full-blown, this-is-a-real-product-category and you should start paying attention to what's happening in this space because things are about to get really interesting.

Another report from VoiceLabs published in January past year also ranks Alexa as the leading voice AI in terms of market share.

The second channel for advertising could come via Alexa Skills.

The coming of the smart home has been years in the making - the Echo launched in 2015 - but for many people it hasn't arrived until now. But that's all changed in the last few years.

The remote from Amazon Prime also is voice enabled, so consumers can say which program to find.




"The move by Amazon, which right now does very little advertising on the Echo, could mean big things for consumer companies that are fretting their influence on a voice-powered shopping experience", CNBC claimed in their report, adding that, "With Alexa's clout anticipated to rise, brands are anxious about being left out of the voice-shopping platform entirely". Amazon now has a large space on the show floor dedicated to Alexa; it also has a separate area across from space reserved for Google and its Google Assistant, a competitor to Alexa.

As we all know, smart home companies can integrate into Google Assistant/Home in one of two ways.

Unfortunately Amazon only sells the Basic Edition of its Fire TV in Australia and we miss out on U.S. models which pack more grunt, support faster Wi-Fi, handle Ultra HD streaming and work with Amazon's talkative Alexa smart assistant.

How to Build an Alexa Gadget! The competition's fierce enough that neither's afraid to forgo profits - according to a Reuters report, in fact, Google ended up losing money on the Google Home Mini and Amazon the Amazon Echo Dot over the holidays. Google's own Google Assistant will also be in the spotlight - "where there's Alexa, there's likely to be Google Assistant in the mix", writes The Verge in its CES 2018 preview.

We've reached out to Amazon, P&G and Clorox and have not heard back.

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