Protesters ransack South African H&M stores over 'racist' ad

Video shows protesters tearing down shop displays and throwing clothes around

To help further the "Marxist-Leninist tradition", a group of EFF socialists ransacked an H&M store in Gauteng, South Africa as a means of protest against an advertisement the worldwide clothing company ran that featured a small black child wearing a sweatshirt that said "Coolest Monkey the Hood".

The incident comes after the global clothing company H&M came under fire for an advertisement showing a black child in a hoodie that read "Coolest Monkey in the Jungle", sparking worldwide outrage on social media and other platforms.

"We've not only removed the image from our channels, but also the garment from our product offering", the group said.

Following Saturday's vandalism, EFF deputy leader Floyd Shivambu issued a stern warning via Twitter. "All rational people should agree that the store should not be allowed to continue operating in South Africa".

The Economic Freedom Fighters (EFF) protesters targeted six H&M stores in the Gauteng province, where South Africa's economic hub of Johannesburg is located, tearing down shop displays and throwing clothes around, police said.

"At the East Rand Mall the protesters managed to enter the shop & stole several items".




While nobody was arrested, police arrived and fired rubber bullets into the crowd scattering the protesters.

The image copped widespread criticism, with United States singer The Weekend among those to voice his distaste, saying he was "shocked and embarrassed". "If they are not going to close the shop, they must just know we are going to be here nearly every day, starting from today", he said.

She has also revealed the comments sparked a wave of online abuse and had even been called a "monkey" - the same racist slur that sparked the outrage.

"Apology se gat", he said.

Members of a left-wing, youth-oriented political movement stormed H&M stores around the country on January 13.

More than one celebrity has cut their ties with H&M over the hoodie row.

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