H&M apologises for monkey image featuring black child

Monkey hoodie H&M

"We are deeply sorry that the picture was taken, and we also regret the actual print", the company said.

AfricaNews.com:-Swedish fashion brand, H&M have attracted a strong social media backlash after what most people considered a racist photo appeared on their website.

Buzzfeed, who obtained the apology, reported that the chain retailer didn't intend to cause any offense over the image.

H&M, based in Sweden, apologized Monday morning for what many said was an insensitive association between the young model and a hateful slur against black people. "It has been now removed from all online channels and the product will not be for sale in the US". We will also look into our internal routines to avoid such situations in the future.




For its part, H&M released a statement apologizing and agreeing with those who were "upset about the image". Meanwhile while another said: "H&M this sweatshirt is a disgrace you should be ashamed of yourselves".

At the time of writing, the hoodie is still available on the H&M site, although the photo featuring the child has been removed.

The statement was nearly verbatim from other verbiage contained in what appeared to be the company's marketing manifesto.

The Swedish company removed the ad, which appeared on its United Kingdom site, in response to the backlash. "We're always about being there for our customers".

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