Ferrari to challenge Tesla Roadster with electric supercar plans

The Verge

But before an electric Ferrari arrives, Ferrari will be introducing hybrid powertrains for their cars - to be revealed in the forthcoming "Plan" - which, says Marchionne, will make it an easy step to a full electric Ferrari. While the Italian carmaker equips some cars with hybrid technology, Marchionne once called the idea of a completely electric Ferrari "almost an obscene concept". This vehicle will be ready for large-scale manufacturing by 2020, while Ferrari claims to do this job before Tesla. He went on to praise Elon Musk and Tesla for what they have accomplished, adding that "it's doable by all of us". Majority have been in low volumes, but that would also be the case for a Ferrari.

Ferrari's desire to push into electrification is seen as a direct challenge to Tesla's slated release of the new and improved Roadster in 2020 - but don't expect Ferrari to unveil anything soon.

Of course, it's hard not to notice that Marchionne's words here sound vague as possible. This comes from a person who said about Fiat 500e "I Hope You Don't Buy It" - We Lose 14k A Sale. At NAIAS in Detroit, Ferrari stated it will build its own electric sportscar seven years after its previous president vowed the company would never build an EV. There's no need for Ferrari to be early to the market, as they're only ever going to sell a relative few cars to particularly wealthy buyers.




That said, the writing is on the wall for traditional gasoline-powered automobiles.

It's not too surprising that an established brand like Ferrari wants to dig in their heels and embrace change as slowly as possible, but it's only a matter of time before all modern vehicle manufacturers will have to face the music and start changing their practices.

Some firms have already gotten around to launching electric supercars, though the cars' production runs are tiny.

Related news:

Hot News

isis-killer-beheading-video-story-top Egyptian Incumbent Sisi Announces He'll Run for President Again
Jan 24, 2018 - 12:39
The 2018 election will be Egypt's third since the Arab Spring rocked the nation seven years ago removing Hosni Mubarak from power. Shafiq had disappeared for 24 hours after being deported to Egypt last month following years in exile in the UAE.

isis-killer-beheading-video-story-top Former Packers assistant coach could land with Vikings
Jan 24, 2018 - 12:39
Shurmur, formerly the offensive coordinator in Minnesota, saw his season end on a sour note Sunday. Shurmur also won the final game of the 2015 season after Chip Kelly was sacked by the Eagles .

isis-killer-beheading-video-story-top Spanish supreme court rejects European arrest warrant for Puigdemont
Jan 24, 2018 - 12:31
From Madrid, Lauren Frayer reports for NPR's Newscast unit, "It's his first trip out of Belgium since fleeing into exile there". He also talked about an April 25 constitutional referendum in the Faeroe Islands, a Danish territory.

isis-killer-beheading-video-story-top Canine Flu spreading across the US including Arizona
Jan 23, 2018 - 02:15
The plan said the CDC would "continue minimal support to protect the health and well-being of US citizens here and overseas ". Each year, more than 200,000 people are hospitalized and 36,000 people die from flu complications.

isis-killer-beheading-video-story-top Saudi coalition set to provide $1.5bn in humanitarian aid for Yemen
Jan 23, 2018 - 02:14
More than 11.3 million Yemenis "urgently require assistance to survive", United Nations aid agency OCHA said in a statement. Yemen's humanitarian situation worsened due to a crippling blockade of rebel-held ports by the Saudi-led coalition.

isis-killer-beheading-video-story-top Intel warns everyone not to download its Spectre and Meltdown patch
Jan 23, 2018 - 02:13
The company published a full list of Intel-based platforms that are impacted by this problem, and it's quite long. And, hopefully, those left out in the cold by Intel should soon ( Intel promises!) have a fix coming their way.

European Union top diplomat 'worried' over Turkish operation in Syria
Jan 23, 2018 - 02:12
However, the North Atlantic Treaty Organisation military alliance says it supports Turkey's right to "self-defence". It's not clear exactly how this posture on Syria evolved and who had leading roles constructing it.

isis-killer-beheading-video-story-top England beats Australia by 16 runs in Sydney to clinch ODI series
Jan 23, 2018 - 02:04
Smith left the field shaking his head, having five minutes previously been happy to walk off after seeing Buttler take the grab. Australia have now also lost 10 of their past 11 completed matches, making for the worst such streak in the team's history.

isis-killer-beheading-video-story-top International Monetary Fund revises up global growth forecast as Europe and Asia pick up
Jan 23, 2018 - 02:01
The revision reflects increased global growth momentum and the expected impact of the recently approved US tax policy changes. It has told policymakers that the current cyclical upswing provides an "ideal opportunity" for reforms.

isis-killer-beheading-video-story-top North Korea to send 22 athletes to Winter Games
Jan 22, 2018 - 02:24
The other North Korean athletes will compete in figure skating, Alpine skiing, cross-country skiing and short track speed skating. Prime Minister Lee Nak-yon came under fire when he said South Korea's women's ice hockey team is out of medal contention.

isis-killer-beheading-video-story-top SBIRS GEO-4 to establish baseline space-based missile-warning capability
Jan 22, 2018 - 02:22
This mission comes at a tense time between the U.S. and North Korea, and it is satellites like this one that will alert the U.S. Thursday's launch was delayed "due to a ground issue associated with the booster liquid oxygen system", ULA wrote on Twitter .

isis-killer-beheading-video-story-top Rafael Nadal battles by to Australian Open final eight
Jan 22, 2018 - 02:21
Rafael Nadal has advanced to the Australian Open last eight with a hard-fought four-set win over Argentina's Diego Schwartzman . Kyrgios' win over Tsonga was his first on Rod Laver arena. "I'd never won a match on this court coming here", Kyrgios said .

isis-killer-beheading-video-story-top Emmanuel Macron says United Kingdom could get 'special' deal with European Union after Brexit
Jan 22, 2018 - 02:20
Britain will also deploy helicopters to Mali to provide logistical support for French troops operating a counterterrorism mission.

isis-killer-beheading-video-story-top US Defense Secretary says countering China's military expansion is a top priority
Jan 22, 2018 - 02:18
According to one official, China has increased its defense spending by 10 percent each year for the past 20 years in an effort to counter USA abilities to operate in the Western Pacific.

isis-killer-beheading-video-story-top North Korea offers to resume pre-Olympic visit to South
Jan 22, 2018 - 02:16
North and South Korea have agreed to participate unitedly in the Winter Olympic Games in Pyeongchang next month. Japan's Foreign Minister Tara Kono made the comments at a 20-nation meeting on North Korea in Vancouver.