Asda owner Walmart partners with Japanese etailer Rakuten

Walmart Is Bringing the Fight to Amazon's Turf: E-books

Walmart will partner with Japan firm Rakuten to sell the new products, through a new category on the Walmart.com website.

The collaboration will bring Rakuten's Kobo device and e-book catalog to Walmart's U.S. stores later this year, the companies said in a statement late Thursday. These books will be accessible via the Walmart/Kobo co-branded app that will be available on iOS and Android, along with a desktop app, and also via the Kobo eReader.

Walmart is to become the exclusive retailer of the Kobo brand in the USA, and will begin offering Kobo's about 6 million e-book and audio book titles later this year.

Walmart is "constantly exploring new ways to make every day easier for customers by offering great experiences in stores, online, via mobile", the company's president and chief executive, Doug McMillon, said in the statement. The joint venture will replace and expand Walmart's existing grocery delivery service with an operation called Rakuten Seiyu Netsuper.

Ready to get started? With Google's new foray into audiobooks and Kobo's push into bricks-and-mortar stores, 2018 is shaping up to be an interesting year for book-lovers.

Walmart is making a circuitous and belated push into the digital book market, teaming up with a Japanese company to sell e-books and audiobooks.

The business will also boost capacity by opening a dedicated grocery fulfillment center this year, they said.




The delivery service will be offered through Walmart's Japanese subsidiary, Seiyu.

Both companies said that to respond to the needs of customers increasingly short on time for preparation, the service will include not only fresh produce and daily consumables but also a line-up of convenient items such as cut vegetables, partially prepared foods and meal kits.

"Walmart is one of the top retailers in the world and one of the largest booksellers in the U.S", added Rakuten Kobo CEO Michael Tamblyn.

Seven and i Holdings Co Ltd, operator of Japan's largest chain of convenience stores, previous year announced it would cooperate on fresh food delivery with Askul Corp. They hope to start selling and delivering groceries as early as July.

Kobo is a global leader in eBooks and audiobooks with almost six million titles from thousands of publishers - everything from children's books to New York Times best sellers and indie titles.

According to Hildick-Smith's analysis, Kobo accounted for fewer than 1 percent of e-book purchases last fall, while purchases from Amazon totaled about 75 percent.

Related news:

Hot News

isis-killer-beheading-video-story-top Rescuers forced to make tragic choice on 'killer mountain'
Jan 29, 2018 - 05:46
The two climbers were spotted by other climbers at the base camp of the mountain on Friday at an altitude of 7,400 meters. It is likely that Mackiewicz, who was on his seventh winter ascent of Nanga Parbat, perished on the mountain.

isis-killer-beheading-video-story-top Strike disrupts life a day after civilian killings rock Kashmir
Jan 29, 2018 - 05:45
The Army personnel mentioned in the FIR belong to the 10 Garhwal unit and include an officer of the rank of major. A JCO accompanying the convoy got hit on the head and fell unconscious suffering serious injury.

isis-killer-beheading-video-story-top Youngster 'delighted' after Pochettino meeting, Tottenham 'best option', transfer simmering
Jan 29, 2018 - 05:40
Harry Kane rescued his team from FA Cup humiliation in a match Spurs supporters wish they could wipe from their memories. Flynn estimates the cup run could be worth more than £700,000 to Newport, whose annual turnover is £2.2m.

isis-killer-beheading-video-story-top Deadly inferno at South Korea hospital kills 41
Jan 28, 2018 - 00:40
Rescue teams carry a victim from a hospital after fire in Miryang, South Korea, Friday, Jan. 26, 2018. After Friday's fire , South Korean President Moon Jae-in called an emergency staff meeting.

isis-killer-beheading-video-story-top Chuck Schumer Withdraws Democrats' Offer To Help Fund President Trump's Border Wall
Jan 28, 2018 - 00:39
The United States government can not agree on the status of the "Dreamers" or on any immigration issue. Of course, there will be some other immigration issues that will be part of the deal.

isis-killer-beheading-video-story-top Vienna talks: Ceasefire agreement reached in eastern Ghouta
Jan 28, 2018 - 00:37
The opposition will decide in the next two days whether to attend Sochi, its chief negotiator Nasr Hariri, said on Wednesday. The Syrian National Dialogue Congress is due to take place in the Russian Black Sea resort city of Sochi on January 29-30.

isis-killer-beheading-video-story-top Japanese Exchange Loses Record $530 Million in Cryptocurrency
Jan 28, 2018 - 00:36
The price of the cryptocurrency was up more than 30% over the last twenty-four hours, trading at $1.11 a coin at last check. Bitcoin on Friday dropped 3.4 percent and Ripple retreated 9.9 percent, according to prices available on Bloomberg .

isis-killer-beheading-video-story-top Jaguars' Barry Church fined $25K for hit on Rob Gronkowski
Jan 28, 2018 - 00:36
Rob Gronkowski was listed as out on a hypothetical status report for this Sunday, if the team were to play (which they will not). However, his presence means a whole heckuva lot for New England. "We'll make sure you're first on the list, too".

isis-killer-beheading-video-story-top John Elway, Vance Joseph provide input on Baker Mayfield, Josh Allen
Jan 28, 2018 - 00:21
Sitting in my press box seat, I'm watching him interact with his teammates, his coaches - that part of it is very, very good. And, they both like to show emotion on the field and flaunt some of their fun off the field.

isis-killer-beheading-video-story-top Chelsea without three key players for Newcastle FA Cup tie
Jan 28, 2018 - 00:16
It is heartbreaking news for Alvaro Morata as his best friend died in a auto crash earlier this week, The Daily Mail reports. Conte downplayed the severity of the Willian injury, saying: "I don't think we are talking about a serious injury".

isis-killer-beheading-video-story-top Closing arguments set in road rage killing of ex-NFL player
Jan 28, 2018 - 00:15
Former Jets and Chiefs running back Joe McKnight was fatally shot by Ronald Gasser in a New Orleans suburb December 1, 2016. Shute acknowledged that McKnight had a hand on the open, passenger side window of Gasser's vehicle before he was shot.

isis-killer-beheading-video-story-top All-round Australia avoid whitewash in 4th ODI against England
Jan 28, 2018 - 00:11
It means Australia have won just one of their last 11 completed one-day games. "We just need to get better at playing that way". Pat Cummins (centre) celebrates one of his four wickets in Australia's ODI win over England .

isis-killer-beheading-video-story-top Sixth-row seat for Rahul
Jan 28, 2018 - 00:08
Responding to the controversy, Rahul told a reporter that he was "not bothered" what seat he has been allocated. Congress sources said the party president had always been seated in the front row since Independence.

isis-killer-beheading-video-story-top US Trade Panel Overturns Bombardier Tariffs
Jan 28, 2018 - 00:07
A spokesperson for Bombardier said the ITC's decision was "a victory for innovation, competition and the rule of law". Commerce Department will not collect a penalty from Bombardier.

isis-killer-beheading-video-story-top IPL auction 2018: KL Rahul, Manish Pandey take million dollar deals
Jan 27, 2018 - 20:23
Joe Root , who captained a dismal team England in the Ashes, went unsold along with Murali Vijay , Hashim Amla and Martin Guptill. Delhi Daredevils secured Starc's fellow Australian Glenn Maxwell and Chennai Super Kings retained West Indies' Dwayne Bravo.