Apple Inc. (AAPL) Slashing iPhone X Production Amid Weak Demand

Apple Inc. (AAPL) Slashing iPhone X Production Amid Weak Demand

Apple is expected to maintain a total production target of 30 million units for lower-priced models such as the iPhone 8 and 8 Plus. So we'll have to wait and see whether the production cut is due to a lack of demand, or simply a byproduct of not wanting to cannibalize its new product pipeline. Apple would not comment to The Nikkei on its production plans for the iPhone X. But rising inventories appear to have pushed the company to sharply slow production.

There have been rumors swirling about the iPhone SE getting an update sometime in 2018, but KGI Securities analyst Ming-Chi Kuo has thrown some cold water on those fires. But RBC Capital Markets analyst Amit Daryanani believes Apple's reported iPhone sales during the past quarter will be higher than anticipated and the projections for the current quarter won't be as lacklustre as many people fear.

Pricing on this year's iPhone X would seem lower than what it was previously because of the iPhone X Plus possibly releasing, but that doesn't seem to be the case.




Some of the things that were reiterated in this latest report were firstly that all of the new phones will have no home button at all and will include the, sometimes criticized, notch for TrueDepth sensors. It can be recalled that the initially released iPhone X is armed with a single-cell, L-shaped design.With battery enhancement, this could yield up to 10 percent additional capacity. It will apparently have 25% more battery than the iPhone X released a year ago.

According to a report in The Economic Times, Apple is already taking steps to curb massive online discounts. It features an OLED screen that spans from one edge of the device to the other and displays images in more vibrant colours.

But Apple likely performed strongly in the October-December quarter, given that the iPhone X did not launch until November.

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