The Wait Is Finally Over! Amazon Launches Down Under

Amazon Australia Is Officially Here (For Real This Time, No Jokes, OK?)

"Focusing on customers and the long-term are key principles in Amazon's approach to retailing", said Rocco Braeuniger, Country Manager of Amazon Australia. The much-vaunted Prime service - which bundles offerings like priority shipping, streaming and Kindle content in one package - is not now available, with expectations it'll come in mid-2018.

Its keenly anticipated entry into Australia's $300 billion retail market comes as traditional bricks and mortar retailers brace themselves for the impact of Amazon's arrival.

Amazon's Australian orders will be fulfilled out of the company's centre in Dandenong South in Victoria.

Shares of No. 1 electronics retailer Harvey Norman Holdings Ltd are down 7 percent since April, while smaller JB HiFi are off by 6 percent amid fears of competition from Amazon. The retail giant is bringing its promise of next-day delivery to Australia as well with Priority Delivery, and free delivery is available for products worth over $49.

Australian customers can also access Prime Video and Twitch Prime today.

"Over time, we will create thousands of new jobs and invest hundreds of millions of dollars in Australia", said Braeuniger.

Amazon has ended months of speculation and officially launched its online retail offering in Australia.




Amazon did not say what time of day it would begin taking orders from its Australian warehouse, except to say it would be on December 5.

Keep an eye out for more deals as other retailers try to keep up.

Integer, which launched globally in 2008, is rolling out the "Digitail" consultancy offering which aims to educate Australian brands on the Amazon ecosystem and help establish market plans to meet the full needs of the channel.

He said Amazon's key strength in the United States is the fact its strategy is driven by data, not gut feel, which is a key source of the marketplace. The result will be an ever-improving customer experience driven by the regular introduction of new products and services that we hope customers will love.

"For Amazon's Marketplace to be successful in Australia, Amazon will need a good product range, including local specialty suppliers".

In 2016, more than 100,000 small businesses across the globe achieved sales of over US$100,000 through selling on Amazon.

Related news:

Hot News

isis-killer-beheading-video-story-top Big Ten Championship 2017
Dec 05, 2017 - 02:19
Alabama gets rewarded for having the cupcake Mercer on their schedule while Ohio State had an additional conference game. Ohio State certainly had better high-end wins than Alabama, using the current playoff rankings.

isis-killer-beheading-video-story-top Did you see the supermoon?
Dec 05, 2017 - 02:17
The supermoon on January 31 will be called a blue moon since it is the second full moon in the same month. Supermoon around the worldA supermoon means the full moon looks bigger and brighter than normal.

isis-killer-beheading-video-story-top Facebook made a Messenger app that's just for kids
Dec 05, 2017 - 02:14
The app, Messenger Kids, is a messaging service that gives parents authority over who their kids can chat with. If two children want to be friends with each other, each will have to get parental approval for contact.

isis-killer-beheading-video-story-top Los Angeles Lakers to Enforce So-Called 'LaVar Ball Rule'
Dec 05, 2017 - 02:14
LaVar Ball publicly downplayed Trump's role in freeing his son and refused to offer the praise that the president was expecting. The youngest Ball, LaMelo, probably won't be eligible for NCAA given that he already has his own signature shoe.

isis-killer-beheading-video-story-top Russian Federation lambasts both North Korea's nuclear gambling and US' provocative conduct - Lavrov
Dec 04, 2017 - 01:30
Secretary-General Antonio Guterres is expected to brief the council, and USA officials say Secretary of State Rex Tillerson is likely to attend.

isis-killer-beheading-video-story-top F1: Ferrari Formula 1 quit threat is 'serious', says Marchionne
Dec 04, 2017 - 01:24
The new Alfa Romeo Sauber Formula One Team auto during its official presentation at the Alfa Romeo Historical Museum in Arese, near Milan .

isis-killer-beheading-video-story-top Twitter Reacts As David De Gea & Manchester United Frustrate Arsenal In Thriller
Dec 04, 2017 - 01:15
Valencia looked to have been denied by his extra touch off a Paul Pogba through ball, but spun the ball through Petr Cech 's legs to make it 1-0.

isis-killer-beheading-video-story-top Korea tensions rise ahead of US-South Korea joint military drill
Dec 04, 2017 - 01:10
The North says the Hwasong-15 missile can be tipped with a "super-large heavy warhead" capable of striking the whole USA mainland. The larger size of the first and second stages allows the missile to fly a greater distance with a larger payload.

isis-killer-beheading-video-story-top What Guardiola told Redmond after City's dramatic win over Southampton
Dec 03, 2017 - 01:43
All the managers want to help their players because if they play bad we'll be sacked. 'I told him I was doing what my manager had asked.

isis-killer-beheading-video-story-top Mark Zuckerberg's sister sexually harassed on flight, Alaska Airlines launches investigation
Dec 03, 2017 - 01:39
She was offered a change of seat but she declined as she felt she shouldn't be the one to move. She was formerly an executive at Facebook , which her brother, Mr Mark Zuckerberg , co-founded.

isis-killer-beheading-video-story-top Yemen rebel leader Ali Abdullah Saleh seeks dialogue amid escalating violence
Dec 03, 2017 - 01:28
Sanaa has been rocked by an eruption of violence this past week between Saleh's supporters and the Houthi rebels. The Houthis accused Mr Saleh of betrayal, and vowed to keep up the fight against the Saudi-led coalition.

isis-killer-beheading-video-story-top Aaron Boone to be named next manager of Yankees
Dec 03, 2017 - 01:23
Also, when it appeared to come down to Hensley Meulens and Aaron Boone , I expected Meulens to be the Yankees' choice. The other candidates are Mariners manager Eric Wedge and Dodgers third base coach Chris Woodward .

isis-killer-beheading-video-story-top Israeli aircraft reportedly attack Iranian military base near Damascus
Dec 03, 2017 - 01:16
The "blatant assault" inflicted material losses at the site near Damascus, the network said. According to the reports, Syrian forces fired back at the Israeli forces.

isis-killer-beheading-video-story-top Texas A&M expected to hire Florida State University's Jimbo Fisher
Dec 02, 2017 - 01:07
While at LSU he also worked with Scott Woodward, now the athletic director at Texas A&M. He made $5.7 million this season as part of an extension he signed in December 2016.

isis-killer-beheading-video-story-top Tiger Woods ties for the lead
Dec 02, 2017 - 01:05
Woods last played in February prior to a almost 10-month absence. Spieth had seven birdies and two bogeys during Friday's round. To come out here and score like I did, that was nice.