Starbucks opens largest store in the world

Starbucks

Starbucks will tell when it unveils a new 30,000-square-foot "Roastery" store in Shanghai, China tomorrow.

It's also the largest Starbucks in the world, spanning an area almost twice as large as the next biggest, a Roastery in Seattle that opened three years ago.

Starbucks Corps views China as passing the United States as its biggest market within the next ten years as it believes the growing number of affluent consumers in the country will offset sluggish growth across the rest of the globe.

You used to go to Starbucks to buy the beans in your Frappuccino or flat white, but with experience, it's your brand loyalty that's really being bought.

Customers are able to watch the entire roasting process and it's interactive. Yet the Reserve Roastery is quite unlike any of the existing 3,000 Starbucks stores throughout China, offering immersive coffee- and tea-focused experiences throughout multiple stories.

In the run up to the opening, the Starbucks publicity machine has been in overdrive, hitting social media sites and chat rooms with news and details of he launch.

Chinese are usually less hooked on coffee than their American counterparts, but for the growing middle class, Starbucks is still viewed as an attractive aspirational brand.




Starbucks plans to open other Roastery cafes in New York, Tokyo, Milan and Chicago.

Starbucks "partners" work at the Teavana tea bar in the new Starbucks Roastery in Shanghai, China.

One of its three coffee bars is 88-feet long, the longest Starbucks bar in the world - because waiting in line is so 2016.

But the Shanghai roastery won't hold the title of largest Starbucks for too long.

He also said that China was becoming the most important market for Starbucks. Sales in same-stores were up by 8% in China in the most recent quarter, in comparison to an increase globally of just 2%. Located strategically at 789 Nanjing Road W. on one of the busiest shopping streets in the world, the new Starbucks Reserve Roastery is set to make a serious impact, both in China and beyond.

Shares of Starbucks have risen 5.8 percent this year.

Related news:

Hot News

isis-killer-beheading-video-story-top How To Fix That iOS Bug That's Been Making Your iPhone Crash
Dec 06, 2017 - 01:00
Before proceeding to download the update, you need to charge the device completely and also establish connectivity with Wi-Fi. That could lead people to use other free apps, like Venmo and Square Cash to send money to those who have Android devices.

isis-killer-beheading-video-story-top Mueller's Trump Finances Subpoena Was Never Sent, Here's Why
Dec 06, 2017 - 00:57
Manafort is facing felony charges involving allegations of money laundering and other financial crimes related to work in Ukraine.

isis-killer-beheading-video-story-top House of Cards season 6 going ahead sans Spacey
Dec 06, 2017 - 00:55
At the end of the fifth season, in a case of art echoing life, Claire became president after Frank resigned in disgrace. Netflix announced the show's sixth season would be its last days after the first round of allegations surfaced.

isis-killer-beheading-video-story-top Special Needs Children Meet Santa at Unique Event
Dec 05, 2017 - 02:32
So in years to come, when families look back on their holiday photos, they can remember a good day with snacks, family and Santa. The mall opened several hours early to avoid the crowds and parents were asked to register in advance to avoid long lines.

isis-killer-beheading-video-story-top Iran Inaugurates New Extension to its Main Port of Strategic Importance
Dec 05, 2017 - 02:27
The inauguration comes at a time when Pakistan is blocking access between India and Afghanistan. Chabahar Port is an interconnector between South-East Asia, Central Asia and Afghanistan.

isis-killer-beheading-video-story-top The Wait Is Finally Over! Amazon Launches Down Under
Dec 05, 2017 - 02:22
In 2016, more than 100,000 small businesses across the globe achieved sales of over US$100,000 through selling on Amazon . Amazon has ended months of speculation and officially launched its online retail offering in Australia .

isis-killer-beheading-video-story-top Big Ten Championship 2017
Dec 05, 2017 - 02:19
Alabama gets rewarded for having the cupcake Mercer on their schedule while Ohio State had an additional conference game. Ohio State certainly had better high-end wins than Alabama, using the current playoff rankings.

isis-killer-beheading-video-story-top Did you see the supermoon?
Dec 05, 2017 - 02:17
The supermoon on January 31 will be called a blue moon since it is the second full moon in the same month. Supermoon around the worldA supermoon means the full moon looks bigger and brighter than normal.

isis-killer-beheading-video-story-top Los Angeles Lakers to Enforce So-Called 'LaVar Ball Rule'
Dec 05, 2017 - 02:14
LaVar Ball publicly downplayed Trump's role in freeing his son and refused to offer the praise that the president was expecting. The youngest Ball, LaMelo, probably won't be eligible for NCAA given that he already has his own signature shoe.

isis-killer-beheading-video-story-top Rickie Fowler fires seven birdies in a row at Hero World Challenge
Dec 04, 2017 - 01:24
Following a flawless front-nine 31, Woods stumbled with a sloppy double-bogey on the 10th hole. "It's ridiculous", he said. When you're out for this duration of time, it's very different to be out here like this and try to post a number".

isis-killer-beheading-video-story-top Giancarlo Stanton rumors: Marlins have trade framework in place with Giants, Cards
Dec 04, 2017 - 01:24
The Giants and Cardinals each showed trade interest in Stanton, dating back to before the July 31 non-waiver Trade Deadline. SiriusXM radio host Craig Mish first reported news of the meeting between reps for Stanton and the Giants .

isis-killer-beheading-video-story-top Twitter Reacts As David De Gea & Manchester United Frustrate Arsenal In Thriller
Dec 04, 2017 - 01:15
Valencia looked to have been denied by his extra touch off a Paul Pogba through ball, but spun the ball through Petr Cech 's legs to make it 1-0.

isis-killer-beheading-video-story-top Running game, stingy defense support fiery Tom Brady in win over Bills
Dec 04, 2017 - 01:13
Going 70-yards in 10 plays the Patriots were able to extend their lead thanks to a Rex Bulkhead 1-yard touchdown run. New England took control of the game by scoring touchdowns on consecutive possessions to start the third quarter.

isis-killer-beheading-video-story-top What Guardiola told Redmond after City's dramatic win over Southampton
Dec 03, 2017 - 01:43
All the managers want to help their players because if they play bad we'll be sacked. 'I told him I was doing what my manager had asked.

isis-killer-beheading-video-story-top Mark Zuckerberg's sister sexually harassed on flight, Alaska Airlines launches investigation
Dec 03, 2017 - 01:39
She was offered a change of seat but she declined as she felt she shouldn't be the one to move. She was formerly an executive at Facebook , which her brother, Mr Mark Zuckerberg , co-founded.