Meet "Steve Jobs", the Italian clothing company

Apple CEO Steve Jobs known for his trademark black turtleneck and plain blue jeans now has his name trademarked on jeans in Italy

They are the owners of the company "Steve Jobs", a clothing and accessory line named after Apple's iconic founder.

Share this article: Steve Jobs. The company was founded by Vincenzo and Giacomo Barbato and they've been battling for the right to use Steve Jobs as a business name.

La Repubblica Napoli reports that the brother realised Apple had failed to trademark its founder's name, Steve Jobs, and decided to make use of the opportunity.

"But according to la Repubblica Napoli, the tech giant may have lost in court by attacking the brothers specifically over their Steve Jobs logo - a stylized letter "J" with a bite taken out of the side and topped with a very Apple-esque leaf", The Verge said. And the court does not seem to find fault with it, much to the chagrin of Apple that had sued the firm.

As things would stand right now, the Barbato brother's trademark prevails over that of Apple.

However, the court ruled that because the letter "J" is not edible, they could not realistically be accused of stealing Apple's iconic logo. However, for now, at least, the brothers are free to use both the name and the logo.




"The letter J seems "bitten" but it is not, since a letter, as judges have also decided, cannot be bitten", the brothers told Business Insider Italia.

"We will still respect the name of Steve Jobs", they said.

At the time the brothers were launching their own clothing and accessory company after spending years creating products for other brands.

To rub more salt in Apple's fresh wound, the brothers also plan to release their own line of electronics as well under the same name.

Thanks to Steve Jobs, Apple is no longer just a fruit, nor is it only associated with Newton.

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