Instagram is Testing a Standalone Messaging App Just Like Facebook Messenger

Instagram may be following Facebook in pushing private messaging into a standalone app

Instagram has started testing Direct, which is a standalone messaging app for Instagram users.

For anyone who installs the new Direct app, the messaging feature from their core Instagram application will be unavailable.

The new service will be available for download for iOS and Android starting today in Chile, Israel, Italy, Portugal, Turkey, and Uruguay.

'Direct has grown within Instagram over the past four years, but we can make it even better if it stands on its own.




The new Instagram messaging app, named "Direct" marks a potential first step in doing away with private messaging in the primary app. Swiping down from this screen shows your messages, very much like the opposite of Facebook Messenger when the camera was accessed with a swipe from the top. The new Direct app will have a structure that is similar to Snapchat. Instagram did not originally have private messaging at all when it first launched in 2010, and the platform still lacked messaging all the way up to the end of 2013, when the feature was added as a way to keep up with Snapchat.

The app consists of three main panes interfaces. Judging by Messenger's success, we can only guess that if and when Instagram rolls Direct out worldwide, it too could enjoy the massive popularity that being standalone has been proven to bring. Direct is a new Instagram companion app to send and receive messages.

Instagram's latest move aligns with the move by its parent company, Facebook, to enforce users to download messenger app for private chat. Swiping to the left pane will get you access to your profile and settings, while swiping to the right will get you your list of conversations. The app would enable users to share private messages, videos, and photos with other users. Instagram's vice president of product, Kevin Weil, said in a tweet. Similar to this, on swiping left from the Direct's inbox, users can come to Instagram. The company designed an app to enable children use social media safely.

There was lot of uproar when Facebook made a decision to strip off the Messenger from the main Facebook app and make people download additional app for messaging.

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