Blink, A Smart Camera and Doorbell Startup, Bought By Amazon

Embrace your Amazon friends err devices

Spotlighting its rising ambitions in Internet-connected home devices, Amazon has obtained the start-up of wireless security camera Blink. We reviewed the camera a year ago, and while its ability to be powered with only AA batteries and low price made it an interesting proposition, the poor camera quality and lack of night vision hurt its usability. "If you own one of our systems, nothing changes for now", Blink said in a statement. Blink could keep selling products under its own name, or we could see its tech migrated into Amazon-branded hardware. "We're excited to welcome their team and invent together on behalf of customers".

Blink's current range of products includes the $99 Blink and $129 Blink XT, in addition to the recently announced $99 Blink Video Doorbell. Financial terms of the deal have not been revealed. You can see the announcement post at the source link below. Blink started out with a Kickstarter campaign in 2014 and launched its promised smart camera at the beginning of 2016. Blink's system, though, works with batteries you could pick up at a local corner store.

"As one of their distributors, we already know customers love their home security cameras and monitoring systems". This makes Blink's system, which will stick around following the acquisition, much easier to set up than competing products, as the hardest part about installation is picking out a place to put the device. The company's informational video, for example, shows a man smiling in a coffee shop as he watches his Amazon package being delivered at home, and a man grinning as he pulls out his phone to watch two small children (presumably his) playing with blocks on a carpet.

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