Apple snaps up Shazam in £300m deal

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'We have exciting plans in store, and we look forward to combining with Shazam upon approval of today's agreement'.

Shazam is a popular song recognition service in the world with millions of its users around the globe.

"Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users", Apple said in a statement.

Apple's purchase of Shazam might not grab eye calls immediately, but the acquisition could help prompt more people to buy its products - and buy into the ecosystem.

The technology is also no longer quite as novel, with Shazam facing rivals such as SoundHound and with smartphones capable of ever more advanced recognition functions. A few days ago, TechCrunch put the figure somewhere around the $400 million mark. With the acquisition, Apple could further differentiate Siri by tightly integrating Shazam into its voice-based digital assistant.




Shazam has 250 employees who are coming with the acquisition, and Apple even mentioned that it's "thrilled that Shazam and its talented team will be joining Apple" in the statement announcing the acquisition.

Now the Shazam app lets you pick your music streaming platform of choice to hear the song that was recognised. The music discovery app was also in talks with Snapchat and Spotify. Key sources suggest that Apple has been hiring AR talent and is secretly working on some kind of commercial release.

In this particular announcements, neither Apple nor Shazam have disclosed anything about the future planning and Business model.

Apparently, social media company Snap Inc and video streaming service Spotify, the existing partners with Shazam, were reportedly said to have interest in acquiring the company.

All you need to do is record part of the song using the Shazam app, and it will message you the song title and the name of the artist after analyzing the clip. Shazam generates revenue by selling advertisements on its app. The deal will also help the Apple Music service to gain a solid ground on Spotify, by making it easier for users to find songs and add them to their playlist.

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