Amazon Brings Handmade Gifts To Prime Now, Escalating Etsy Rivalry

Amazon launches Prime membership in Singapore amid SE Asia push; stops free shipping option

The United States of America, based firm arrived in Singapore, its initially showcase in Southeast Asia, in the month of July at first offering Prime Now, its web-based business benefit with an electric two-hour conveyance window. "We will keep making Prime better and better in Singapore, adding more selection, finding ways to make it faster and adding more benefits including great quality entertainment".

This is an interesting move by Amazon as they're clearly targeting some 600 million Singapore residents, but they still don't have their own Amazon country site.

Membership is available for $8.99 per month.

Prime, a membership service that gives users complimentary two-day shipping and access to discounts and deals, is already live in Japan, China and India.

Speaking to The Straits Times, Mr Ghani acknowledged that some living in the country already have Amazon Prime memberships for the USA site.

According to a press release, Singapore customers will be able to enjoy Prime benefits including exclusive access to free two-hour delivery on orders over $40 and unlimited free global shipping on orders above $60.




Under the previous ordinance, AmazonGlobal program, every Singaporeans could enjoy free shipping for buying qualifying goods worth at least USD$125.

Prime members will also be able to access content in Prime Video and Twitch Prime.

However, he encouraged "anyone living in Singapore to leverage the Prime membership package developed specifically for Singapore" and noted that Prime membership is country-specific and not transferable, which means that those with US Prime memberships can not convert them to local ones.

While benefits are only restricted to the mobile app, Ghani said that more will be added in the future for Prime membership in Singapore. They're getting Amazon Prime, but only for products that they purchase from Amazon in the USA some 9,000 odd miles away.

Amazon.com will offer last-minute delivery of pottery, necklaces, candles and other handmade products ordered as late as Christmas Eve in nine USA cities, including Seattle, looking to win orders from competing arts-and-crafts marketplace Etsy.

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