Toy Company Rivals Hasbro And Mattel May Soon Become One

Mattel Barbie store

According to the New York Times, Hasbro made the takeover offer in recent months and while details about the offer are unknown as is whether or not Hasbro and Mattel have been in any further talks about the offer, a deal would combine the two largest US toymakers in more than two decades.

A tie-up would create a toy powerhouse, uniting Hasbro's brands, which also include My Little Pony, with Mattel's Barbie dolls and Hot Wheels toys.

Mattel's stance toward Hasbro in this overture is not clear, and it remains far from certain that a deal will materialize, the source said, asking not to be identified because the matter is confidential. Despite the financial concerns, Mattel's ownership of valuable brands makes the toymaker ripe for takeover by Hasbro. By Friday afternoon, its shares had risen by around 24 percent. The Wall Street Journal first reported Hasbro's latest approach to Mattel. Hasbro shares were up 3.3%.

Hasbro's stock rose 18 per cent this year, and the company has a market value of $11 billion - more than twice that of Mattel.




The bankruptcy filing in September by Toy "R" Us, the largest toy retailer in the USA, highlighted struggles that the sector is facing including children's preferences shifting from traditional toys to electronics and online competition increasing. Meanwhile Hasbro's stock is up almost 15% in the past year.

Mattel has pointed to that bankruptcy as a reason for weak sales. The terms of a potential deal couldn't be learned, and as always, there may not be one.

CEO Margo Georgiadis, who took the reins in January, has warned the business would miss its revenue forecast for the full year.

Hasbro and Mattel have had talks several times over the years, including in 1996 and again sometime in late 2015.

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