The ugly reality about buying an iPhone X today

Google Pixel 2

Its stock is up 45% so far this year. This quarter, the company made $8.5 billion in services revenue, up 34 percent from a year ago.

Net profit rose 19 per cent from a year ago to US$10.7 billion in the fiscal fourth quarter to September 30, Apple said. Analysts had expected revenue to come in at $50.79 billion, with earnings per share of $1.87. The real question is: Can Apple fulfill demand, or will sales be hampered by previously-reported supply chain issues?

Often reliable KGI analyst Ming-Chi Kuo said in a memo to investors that it is highly unlikely that Apple will integrate a 7P (seven-lens plastic array) or 2G3P (two glass, three plastic) design in the iPhone X successor's camera.

The maker of iPhones, iPads and other products posted revenue of $52.58 billion in the period, also exceeding Street forecasts.

"We couldn't be more excited as we begin to deliver our vision for the future with this stunning device", said Apple CEO Tim Cook about the iPhone X.

Apple's market capitalization of about $868 billion makes it the world's most valuable publicly traded company.




Apple opened pre-orders for the iPhone X on October 27 and has said demand has been "off the charts", although some analysts have been anxious about supply chain issues that might prevent the company from making enough phones to satisfy demand. The company is also set to sell the HomePod, a Siri-powered speaker to answer both Amazon's Echo line and Google's Home speakers. The 8 went on sale at the very end of the most recent quarter.

"What Apple needs to do is manage consumer expectations so they don't get frustrated having to wait for so long for a new phone", Ives said.

The release of iPhone 8 and 8 Plus have been somewhat overshadowed by the upcoming IPhone X launch, with reports suggesting demand for the 8 could be weaker than expected. Worldwide sales accounted for 62 percent of the quarter's revenue.

A larger queue formed around Apple's Sydney store for the iPhone X than the iPhone 8, released last month.

"I'm definitely interested, but don't now plan to get one", said Gu, whose monthly salary of a little over 6,000 yuan ($905.36) is less than the anniversary model's starting price in China of 8,388 yuan.

One of Apple's latest customer lock-in tools is an updated mobile operating system supporting augmented reality features and apps that can super-impose images and information onto a user's view of the real world.

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