Kim Kardashian wanted her new fragrances to be "timeless"

Kim Kardashian's New Perfume was Inspired by Paris Robbery

Kim Kardashian is diving further into the beauty world, launching three eau de parfums at her online beauty destination, kkwfragrance.com, on November 15.

If you've ever had a terrifying experience in which masked robbers held you at gunpoint in your luxury Paris apartment, demanding you turn over millions in cash and jewelry, then Kim Kardashian may have just the ideal perfume for you!

The quartz bottles are available in two sizes, 30 ml. and 75 ml., and priced at $35 and $60, respectively.

The photo in question shows Kim sporting a nude lip, which means her collection may include a few different versions of her signature shade (you may remember that her KKW x Kylie Lip Kit collab featured four different nude glosses). The three variations on gardenia, her favorite flower and scent, are first come, first serve fragrances.




And similar to Kardashian's previous KKW Beauty launches, the social media juggernaut is once again utilizing her strong following to reach a range of consumers. In an interview with WWD, Kardashian says that creating each scent was about "being calm and healing". Kardashian slipped that older daughter North called her unborn sibling "Baby Sister".

The Alexander Wang fashion show wasn't the only time Kardashian teased her newest product.

But Kardashian's massive Instagram following must act fast. The Kardashian-Jenners' beauty businesses are going toe-to-toe with industry behemoths like L'Oréal, Coty Inc., Shiseido Co. and The Estée Lauder Cos. It's a limited item, with only 300,000 units being sold.

And to top it off, apparently Kim has been secretly wearing her original shades on various red carpets all year, and the world has been none the wiser.

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