Black Friday indeed: for retail the pain is just starting

Macy's credit card processors stop working on Black Friday

Commerce marketing firm Criteo said that 40 % of Black Friday online purchases were made on mobile phones, up from 29 % from a year ago.

No stories of early morning mall riots made the local paper.

Black Friday 2017 was all about digital sales. "Retail success is now reliant on the world's online marketplace and shoppers are increasingly dependent on a reliable broadband connection to take advantage of the latest deals", said Jaime Fink, co-founder and CPO at Mimosa. We live in the future!

Butler University Marketing Professor Dan McQuistion says despite the numbers, Black Friday deals aren't likely to leave brick and mortar stores anytime soon.

According to journalists, Americans spent nearly eight billion dollars on thanksgiving and black Friday.

Early estimates from ShopperTrak, a data analytics company that measures the number of shoppers at stores, said foot traffic "decreased less than one percent when compared to Black Friday 2016".

"Unfortunately, people in underserved parts of the country will miss out on so much the internet has to offer". (NASDAQ:AMZN), in Fig 2.

Black Friday shoppers left their digital mark on the busiest shopping day of the year.




Overall web traffic to retail sites increased by 11.9% on Cyber Monday, with the season average at 5.7%. "I mean, sitting online is fine, but there's just something about starting the holiday season with Black Friday".

The sales bonanza that kicks off the day after Thanksgiving is now a four-day long event culminating in so-called Cyber Monday.

This is make-or-break time for many retail stocks, but not all retail stocks will be treated equally.

With the jobless rate at a 17-year-low of 4.1 percent and consumer confidence stronger than a year ago, analysts project healthy sales increases for November and December. Consumers are jumping at deals whenever and wherever they want, all thanks to their phones.

However, despite the rise in online shopping, it seems that the slowdown in physical store sales hasn't been as severe as expected.

The index this ETF tracks covers both online and brick and mortar retailers, with top holdings including the likes of Amazon, Walmart (WMT) and the outperforming Urban Outfitters (URBN).

My third and fourth picks to play the possibility of a mini-retail recovery through the holidays return to a more general theme.

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