Twitter Has Miscalculated User Growth For YEARS

Twitter Inc (TWTR) Shares Surge As Earnings Beat, User Growth Accelerates

Twitter added 4m users in Q3 2017 from the previous quarter, taking its monthly active user (MAU) base to 330m and representing a four per cent year-on-year (YoY) increase.

In the U.S., where growth had stalled earlier this year, the number of users rose to 69 million from 68 million, the company said.

To the social media icon's credit, this admission wasn't the result of an investigative journalist poking their nose into the company's operations but an acknowledgment in its latest quarterly earnings report, released today. The company has seen monthly active user figures increase, arresting the slide that it had to report across the summer.

"We discovered that since the fourth quarter of 2014 we had included users of certain third-party applications as Twitter MAUs that should not have been considered MAUs", Twitter said in a regulatory filing Thursday.

Twitter said the readjustment does not impact its daily average user counts, and added that due to its "data retention policies" it could not "reconcile periods prior to the fourth quarter of 2016".

Another reason Wall Street is happy? But according to Twitter's story, if you made an app and used Twitter's Digits SDK over the past three years, the company might have counted your users as its own.




Twitter blamed Digits, a software development kit that was part of its now defunct app creation platform Fabric (which was sold to Google earlier this year) for the glitch.

"This quarter we made progress in three key areas of our business: we grew our audience and engagement, made progress on a return to revenue growth, and achieved record profitability", Twitter CEO Jack Dorsey said in the October 26 press release.

It now says the issue was first there in the fourth quarter of 2016, and has made adjustments for it and the following quarters.

Total advertising revenue decreased eight percent compared to the same time a year ago to $503 million, but revenue from data licensing and other sources increased 22 percent to $87 million.

"We're committed to making Twitter safer, and we continue to improve and leverage our technology to reduce the reach of abusive tweets", Twitter CEO Jack Dorsey wrote in a letter to shareholders.

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