The FDA Just Declared That Love Isn't Real

This FDA warning has us broken hearted

Rolled oats, brown sugar and maybe nuts.

Nashoba Brook Bakery in Concord, Mass. received a warning letter from the FDA in September ordering the candies purveyor to put an end to its claim that its rolled oats breakfast blend contains "love" as an ingredient.

The Food and Drug Administration wants the Nashoba Brook Bakery to remove the word "love" from its ingredients on granola.

In a phone interview, Nashoba Chief Executive Officer John Gates described the notice as being "so George Orwell".

"I really like that we list "love" in the granola", Gates told Bloomberg. Love isn't a real ingredient, at least according to the FDA, which says "love" isn't a real ingredient.




Besides citing the bakery for mislabeling in their ingredients, the FDA noted numerous other code violations in their letter, including a single, unspecified one-inch-long "crawling insect" in the pastry area. "It's kind of nice that this artisan bakery can say there's love in it and it puts a smile on people's face", he told Bloomberg.

However, he continued, situations such as this where the federal government tells you that you cannot list love as one of granola's ingredients because if could be deceptive just sounds silly.

Nashoba sells products it makes in close to 120 stores, with most of the stores in MA and New Hampshire, says its website.

He said they will comply with the FDA's regulations.

The FDA is of course technically correct that "Love" is not a food product, and that letting some companies get cutesy about regulatory requirements on the nutritional value of food could ultimately dilute the system that keeps us all safe.

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