Micromax ties up with BSNL to launch 4G VoLTE phone Bharat-1

BSNL Micromax Micromax Bharat 1 BSNL 4G feature phone Micromax 4G feature phone Micromax Bharat 1 launch Micromax Bharat 1 price Micromax Bharat 1 specifications Micromax Bharat 1 offers BSNL talktime deals BSNL launch

The Micromax and BSNL collaborations will offer users with the low-priced data that means enjoying the unlimited call and internet services at an affordable price of Rs 97/- every month.

The feature phone comes with a price tag of Rs 2200 and it will be available at leading retail stores starting from October 20, 2017.

As reported earlier, the Bharat 1 handset is a dual-SIM handset and comes bundled with a BSNL SIM card and a suite of services from BSNL.

Last month, ET report suggested that domestic handset maker Micromax will be launching an ultra-affordable 4G VoLTE phone named "Bharat 1" to compete with Reliance's 4G JioPhone in first week of October.

Taking cues from the JioPhone, Bharat 1 is a 4G VoLTE ready feature phone. Under the hood is a Qualcomm Snapdragon 205 chipset with 512MB of RAM and 4GB of onboard storage. The "Made in India" handset also features two cameras, a 2MP unit on the back and a VGA quality front-facing camera. Since the Bharat 1 is targeted at the feature phone market, BSNL is going aggressive with the data plan. The Micromax Bharat 1 also offers support to more than 22 different languages with the company calling it "Desh Ka Phone". The device also comes with the UPI app for digital payment. Homegrown telecom operator BSNL plans to tap this market in partnership with Micromax.

Nevertheless, Micromax and BSNL's Bharat 1 is expected to face tough competition from Reliance Jio and Airtel. Connectivity includes 4G VoLTE and Dual Sim support.

"With the Rs 97 plan offered by BSNL with the Bharat 1, I believe the network provider will be able to make its mark with this offering in the competitive telecom industry", said Telecom Minister Manoj Sinha at the event. "We are confident that Bharat-1 will help millions of users experience data and calling experience like never before", Anupam Srivastava, Chairman and Managing Director, BSNL, said.

We are proud that we are partnering with Micromax, a home-grown player which has been a key player in India's growth journey and has contributed more than 150 million mobile users and this number is ever increasing. There are no glaring advantages the Bharat-1 exercises over others especially if we consider Airtel's offering.

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