Facebook takes on food delivery, challenges Uber and others

That's why the social network announced on Friday a new tool that lets you order takeout directly from the site or mobile app

You will get options from a variety of food ordering services like EatStreet, Delivery.com, DoorDash, ChowNow and Olo, as well as restaurants like Jack in the Box, Five Guys, Papa John's, and Panera inside Facebook.

You can check out the restaurants nearby by heading to the Order Food section in the Explore menu on Facebook.

It's an unusual new feature that's created to keep people on Facebook for longer, and it wouldn't be hugely surprising to see it come to the United Kingdom in the future. "You can even check out what your friends have to say about a restaurant before you order your food", notes the company's website.

Facebook has been beta testing the ordering feature since previous year.

Users can now order food for delivery without ever leaving Facebook, CNBC reports. If a restaurant works with multiple delivery services, customers can select the service they prefer.

The Vice-president of Facebook, Alex Himmel said, "Once you decide you're hungry, let's take you from that decision to food in your hand".

Users should find the new delivery option in the latest Facebook app as it rolls out to desktop, Android and iOS devices in the US now. For example, if you have an account with Delivery.com, you can easily order with your existing login.

But if you're asking me why you should use Facebook to order food instead of the other apps (exclusively made for ordering food), I really do not have a very satisfying answer to that. It's available on iOS, Android and desktop. Other countries might have to wait for some time to get the service or Facebook might keep it U.S. exclusive.

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