Another Titan Enters the Food Delivery Game: Facebook

Facebook now lets you order food without leaving Facebook

Facebook has launched food ordering within its core product, enabling users to buy a takeaway without having to leave the social network.

Facebook Inc on Friday launched a service through which its U.S. users can order food for take-away or delivery directly through its app or website. This isn't ideal for Facebook, as the company wants you constant attention.

"You can browse restaurants nearby by visiting the Order Food section in the Explore menu", Himel explains. It will be available for desktop, iOS, and Android applications, with new partners.

On the off chance that you weren't totally overwhelmed with the number of delivery-service apps already out there, Facebook has got you covered.

Customers can order take-out or delivery from restaurants including Jack in the Box, Panera, and Five Guys.

The social media company argues that "ordering food for takeout or delivery is supposed to be simple". If you don't have one, Facebook says you can sign up right on the app.

From the past year, Facebook was testing this feature, now finally it is coming out in the USA. Last fall, Facebook announced a deal with online services and Slice, which allowed users to place orders from supported restaurants through their own pages.

Facebook is not the only tech company to do this. It's not like Facebook's algorithm hasn't already figured out that you were secretly ordering three orders of pad thai just for yourself, anyway.

"Order Food", this new feature has been introduced for US users and we can hope for it to be released in other countries as well, soon. Facebook says it now has no plans to hire drivers to deliver the food directly, but hopes the new feature will encourage users to stay on the platform for longer.

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