Netflix agrees C$500m originals deal with Canada

Canada unveils vision for the arts Netflix makes investment

"Our goal is clear: As a government, we have a core responsibility to continue to protect and promote our stories and our culture", Joly said.

Some people within the industry as well as the political sphere would have preferred to see Canada impose a "Netflix tax", as France and Australia are doing, to inject development funds into the Canadian industry. Funding barriers for Indigenous publishers and organizations will also be addressed, with French-language publishers and organizations continuing to receive priority support.

But the most buzzed-about news announced by Joly this morning is the government's partnership with Netflix, which has committed $500 million to Canadian productions over the next five years. The streaming company will also work with Canadian creators to produce content in both English and French. This has raised concerns over the loss of Canadian content, worries over how to compete with streaming services and calls for streaming taxes - with the proceeds going to fund Canadian programming.

"It might be suggested that the Trudeau government was taken to the cleaners when it agreed to exempt Netflix from taxation in exchange for an undertaking to spend $100 million on Canadian content for five years ..."

Facebook, Netflix, Spotify, YouTube, and other online firms reach Canadians directly, outside of Canada's regulated broadcast system.




This will be known as Netflix Canada, a "first of its kind production company". In return, there will be no new taxes on streaming services or ISPs.

"Today's announcement affirms there's more to come as Netflix launches Netflix Canada, our permanent production presence in Canada", Netflix chief content officer Ted Sarandos said in a statement.

Establishing a permanent, multi-purpose film and television production presence here in Canada, the first time that the company has done so outside the United States.

As part of a swath of new cultural policies, Joly also announced new "cultural trade missions" overseas to help Canadian creators break into new markets.

The company has already co-produced a handful of Canadian television series with public broadcaster CBC and others, including Anne, based on the novelAnne of Green Gables, and Canadian author Margaret Atwood's Alias Grace.

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