Apple Upgrades TV Box to Stream Higher-Quality Videos

Apple TV remote

Apple TV 4K supports 4K, which is four times more pixels than HD, and high dynamic range or HDR has delivers better pixels.

To show off new set-top, Apple played a clip from Sony and Marvel Studios' "Spider-Man: Homecoming" in 4K, which Cue said will be coming to the iTunes Store in a few weeks.

We had our first glimpse of the Apple TV 4K today at the launch of the iPhone 8/iPhone X. The official release date is 22 September, with preorders starting from September 15.

Eddy Cue, senior VP of internet software and services at Apple, speaks about Apple TV 4K during an event at the Steve Jobs Theater in Cupertino, California, on Tuesday.

The new box ships September 22nd for $179 and up depending on storage.

Apple is on top of video trends, so they're not just interested in 4K - but also HDR, or High Dynamic Range. This is certainly welcomed news for those deeply tied into Apple's ecosystem, but it's worth noting that owners of other devices like the Google's Chromecast Ultra or Roku Premiere have enjoyed accessing 4k quality content for almost a year already.

Apple did not announce a new Siri-based remote for the device as was rumored.




The update to Apple's television-connected box brings it in line with other hardware manufacturers who have offered 4K video support for a while.

The Apple TV is finally getting an upgrade since 2015.

The Apple TV can now be used to control your HomePod device.

"HLS requires an iPhone, iPad, or iPod touch with Safari on iOS 9.0 or later", Apple noted on its special events page, "a Mac with Safari on macOS v10.11 or later, or a PC with Microsoft Edge on Windows 10". That should mean full quality Netflix, Amazon Prime and more via Apple TV at last.

The other big software change is Apple's TV app, and the latest version will be available in the United Kingdom on Apple TV, iPhone, and iPad by the end of the year. The company already spun up shows like Planet of the Apps and Carpool Karaoke, plus has reportedly earmarked $1 billion to spend on shows that are hopefully better than those two. It runs the latest TVOS.

Want the latest recommendations from Zacks Investment Research? By the end of the year, Apple TV app will be introduced in seven more countries.

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