Premium camera brand RED is releasing a smartphone with a "holographic" display

RED announces new $1195 Android phone with 5.7-inch

When I first saw that pro camera maker Red was making a holographic phone, I imagined it might beam the holograms of my Star Wars dreams, like the iconic moment when a holographic Princess Leia asks Obi-Wan Kenobi for help. The company also tries to add a touch of exclusivity to the smartphone and says "after this initial release we will NOT be able to fill all orders on time due to display production limitations".

Red is usually known for its cameras, which have been used to film movies such as "Guardians of the Galaxy Vol. 2", "The Martian", "Transformers: The Last Knight" and a host of others. Normally there would be one or two clear selling points but with the Hydrogen One, it is hard to isolate exactly what is the main USP with this smartphone.

High-end camera company RED is looking to push into the smartphone world with its Hydrogen One, a handset featuring a holographic display for 3D content. The phone also supports their proprietary RED Hydrogen 4-View content (.H4V file format), 3D VR, AR, and MR (mixed reality).

Those looking to get their hands on the new RED camera smartphone will have to pay a hefty price.




The company's founder, Jim Jinnard, assures that one has to see it believe it. "Lenticular display dramatically lowers resolution, can not be turned off for standard 2D content, only works in one direction (usually landscape), has color crosstalk... to name just a few issues".

On top of that, the Hydrogen One will use an algorithm to convert stereo sound into "multi-dimensional audio" to enhance the listening experience.

From what we can tell in the image above, it will feature a headphone jack, a USB-C port, and that's pretty much everything we know. The circular camera bump can also be seen, but what's really interesting are those metallic dots at the bottom. Both LG and HTC tried their bit on holographic media back in 2011, then followed by Amazon's spectacular failure of the gutsy 3D Fire Phone (which had the ridiculous four tracking cameras) in 2014.

This is what the company calls as the Hydrogen System, a new high-speed data bus for attaching accessories. This is similar to what the Moto Z devices from Motorola do.

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