Google denies redesigning iconic desktop homepage

Google to add 'news feed' to website and app

In Pixel smartphones, the feed will be part of the Pixel launcher.

Google has denies reports it is planning to revamp the desktop version of its Google.com homepage.

Obviously, the more you use Google, the more tailored and personalised your feed will become - and Google appears serious about making it a place to explore your interests rather than just getting the latest news.

Users will also be able to follow topics straight from search results for things such as sports, movies, music and celebrities, showing updates on those topics in the feed.

While the feed isn't a shift in business model for the web giant, it does signal a turning point in how the largest web giants are continuing to compete for users' attention.




Google is looking to take over its own corner of the news feed from Facebook and Twitter, as the company introduces their new feed. Based on your search history and those topics you often consult, it will build up this personalized collection of news it is simply calling "the feed".

Feed for thought: Google is constantly seeking ways to keep us immersed in its world of search and information, and the personalised feed is a natural extension of that mission.

On mobile devices, similar features already exist for those who utilize Google Assistant and the Google app on Android devices. No longer will you need to pick which cards you want to see inside the Google app. Google's machine learning algorithms will track what you search for to anticipate the things you'll want to know about. For instance, a search of the score at the Yankees game makes it more likely that baseball news will find its way into the Yankees fan's feed. Each stories will be provided with multiple options like dismissing it from your feed, or unfollowing the publisher or topic. And if you did, blame Google for releasing so many server-side tests. Google will let users fact check, see other information and articles around some new stories.

The content goes deeper and is supposedly smarter for you specifically.

Google, the world's largest search engine, said the changes would begin rolling out in the United States yesterday and other countries soon.

Related news:

Hot News

isis-killer-beheading-video-story-top Poland's senate approves contentious court bill
Jul 23, 2017 - 01:01
Critics say the Supreme Court legislation and two earlier bills destroy judicial independence and threaten democracy. The head of state has 21 days to sign the document, veto it, or, if in doubt, submit it to the constitutional court.

isis-killer-beheading-video-story-top Aaron Judge plays catch with Mariners fan between innings
Jul 23, 2017 - 00:59
Instead, they enter Saturday's game against the New York Yankees at 48-50 and trailing New York and Tampa Bay by 3 1/2 games. No one has hit one out of Safeco during a game since the ballpark opened midway through the 1999 season.

isis-killer-beheading-video-story-top Major record-breaker Grace: I honestly didn't know I'd made history
Jul 23, 2017 - 00:57
To make matters even more unbelievable , Grace did this after shooting 74 the round before during some brutally bad weather. He made eight birdies with no bogeys to become the first player to shoot a 62 in the 442 major championships contested.

isis-killer-beheading-video-story-top GREAT AMERICAN ECLIPSE: What Charlotte can expect to see
Jul 22, 2017 - 01:01
Adler will also be handing them out a week ahead of the eclipse, at the planetarium. "It is free general admission for everyone ". EDT. "Someone can blind themselves looking directly at the sun, even with only 15 percent visible sunlight", he said.

isis-killer-beheading-video-story-top PvP Comes 'Ghost Recon: Wildlands' This Fall
Jul 22, 2017 - 00:58
The class-based tactical multiplayer mode will launch as a free update in the fall, with a beta period coming later this summer. To what is probably the shock of many, it turns out that Ghost Recon Wildlands' PVP mode is not actually vaporware.

isis-killer-beheading-video-story-top Reliance General Insurance posts Rs 44 cr net profit
Jul 22, 2017 - 00:56
Full commissioning of new PX facility at Jamnagar during the quarter will strengthen the integration within our polyester chain. RIL will get 2.52 crore shares through preferential allotment at Rs 164 apiece aggregating to Rs 413.28 crore.

isis-killer-beheading-video-story-top The conditions for OJ Simpson's release from prison have been revealed
Jul 22, 2017 - 00:52
Simpson's life has been plastered all over TV screens since the '90s. "I always thought I've been pretty good with people", Mr. During the hearing, Simpson pleaded that he'd been a model prisoner, and promised that he'd have no conflicts if released.

isis-killer-beheading-video-story-top Spieth, Koepka set the pace at windy Birkdale
Jul 21, 2017 - 01:02
It might have been a four-way tie had San Diego's Charley Hoffman been able to hang on to his stellar round. But if his ball-striking and putting remain strong, he should hold serve and win his third major title.

isis-killer-beheading-video-story-top Texas Senate gives sunset bills final approval
Jul 21, 2017 - 01:02
Straus's office has no comment on that, and while Patrick can speed bills through the Senate, the House remains another matter. The Texas House has preferred to move more slowly with plenty of time left.

isis-killer-beheading-video-story-top Beijing calls on USA to ease trade rules
Jul 21, 2017 - 01:00
Steel exports from China to the USA have decreased sharply due to anti-dumping duties imposed by Washington. Personally, I think the main reason is that the asking price from the American side was too high.

isis-killer-beheading-video-story-top After Exxon Fine for Sanctions Violations, Calls for Rex Tillerson to Resign
Jul 21, 2017 - 00:59
On a trip to Kiev earlier this month, he said the sanctions would not be lifted until Russian Federation met its obligations. Tillerson recused himself from actions by the State Department related to ExxonMobil after he took office in February.

isis-killer-beheading-video-story-top Join the Jaeger Uprising
Jul 21, 2017 - 00:56
For a while, it looked like a Pacific Rim sequel wasn't going to happen. " Pacific Rim: Uprising " (formerly "Maelstrom") was directed by Steven S.

isis-killer-beheading-video-story-top U.S. laptop ban lifted for Saudi Arabian Airlines
Jul 21, 2017 - 00:55
The revised directive provided the airlines with more flexibility in implementing the measures, Laplan said. The Kingdom's flag carrier was the last airline to face in-cabin electronics restrictions.

isis-killer-beheading-video-story-top Palestinians Call for a Day of Rage in Jerusalem
Jul 21, 2017 - 00:53
But this week, the Waqf was boycotting the Temple Mount over Israel's decision to reinstall metal detectors at its entrances. Israel has defended the move, claiming they are no different from security measures at other holy sites around the world.

isis-killer-beheading-video-story-top Trump's voter fraud group holds first public meeting
Jul 20, 2017 - 01:02
Wyoming Secretary of State Ed Murray was among the Republican officials who rebuffed the commission's request. But Trump has repeatedly undermined their findings by voicing skepticism about Russia's role.