YouTube cracks down on 'hateful' content

YouTube has clarified its advertising guidelines to prevent'hateful content making money

This change in guidelines, in no way, means that your video content will be removed from the streaming platform if it isn't deemed worthy of advertising by YouTube's algorithms or human support staff.

YouTube content creators have been asking Google, the parent company of YouTube, exactly what sort of videos are not eligible for monetization. Not only did this affect creator revenue, but YouTube's as well which might explain why they are clamping down on such videos.

"We hope this additional information will provide you with more insight into the types of content that brands have told us they don't want to advertise against and help you to make more informed content decisions".

YouTube describes "hateful content" as that which "promotes discrimination or disparages or humiliates an individual or group of people on the basis of the individual's or group's race, ethnicity, or ethnic origin, nationality, religion, disability, age, veteran status, sexual orientation, gender identity, or other characteristic associated with systematic discrimination or marginalisation".

Newly add content types include hateful content; inappropriate language; incendiary or demeaning content; and inappropriate use of family entertainment characters, which specifically states that those characters can not be depicted engaging in "violent, sexual, vile, or otherwise inappropriate behavior, even if done for comedic or satirical purposes".

That third area, though - "incendiary and demeaning content" - might be the hardest for YouTube to incontestably define for both creators and brands. For example, it previously said videos that may be demonetized if they include "inappropriate language, including harassment, profanity and vulgar language". This is an update on the initial set of guidelines YouTube had announced in March this year. To some, this may be considered a form of censorship as the firm is hitting where it hurts the most - the bank balance.




After facing a significant backlash from a variety of advertisers, YouTube has finally toughened its content guidelines.

In addition, gaming was called into question. As a result, there could be some major turn-overs for which videos are able to be monetized and which won't see any revenue from this point forward. We use cookies to improve your browsing experience. "Why are you destroying us?"

In a post on the YouTube Creator Blog, the company said it has broadened its ad-friendly guidelines around three additional types of content, after engaging with creators and advertisers.

You can find the updated guidelines here.

As another commenter noted, the context has begun to cause great concern among some of the YouTube community. The rest mostly fits within the "you need to own this if you plan to make money" universe.

They state that your video can't be monetized if it contains the following...

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