Is Apple Jumping Into The Ad Blocking Fray … Again?

It also helps with data security and reliability, providing crash protection and native encryption. To be sure, those are all excellent improvements, but we're obsessed with two features in particular: The new file system and VR support.

The new Photos app in High Sierra features new pro-level editing tools. The new interface includes a bunch of light editing tools that make the application perform a little more like Adobe Photoshop. Although the format is not exclusive to Apple, it's not yet clear how well the photos will work with non-Apple software and devices, which mostly use JPEG.

Photos got a big update previous year, but Apple's dropping more improvements in High Sierra.

On desktop, Safari also accounts for less than 5% of all internet users, according to NetMarketShare, while Google's Chrome captures close to 60% of browser activity. Auto-play videos will be paused in Safari until a user choses to push play.

The latest system will also feature enhanced browsing privacy that will limit ads that pop up based on a person's search history, Federighi said.

Safari is adding a new intelligent tracking feature that will block trackers so that sites such as Amazon will no longer advertise the products you already bought on every site you visit. The full keynote got into the tech specs and details that largely interest developers more than consumers, but some of the highlights will directly interest Apple users.




APFS in High Sierra will also support the H.265 video codec, which is much better suited to 4K resolution than the current H.264 standard. This will be hardware accelerated on new Macs and integrated into apps like Final Cut. In essence, in High Sierra, video should take up less space and stream better.

In addition to adding VR Ready systems to their desktop lineup, Apple will be offering an external graphics enclosure with an AMD Radeon RX 580 GPU which will connect to Macbooks via Thunderbolt.

The move comes as digital marketing and media faces growing pressure to improve the experience for consumers and deliver better results for advertisers. This, if it happens will be a big news in the tech world.

While early virtual reality devkits had decent Mac support, the consumer-focused products have been nearly entirely Windows-focused. Metal is also being made for external graphics and a new developer kit will make it easier to tune apps for Metal 2. SteamVR will be optimized for Macs and you'll even be able to use the HTC Vive headset with macOS. Do you have a story for The Sun Online news team?

Furthermore, High Sierra is set to be available as a free update this fall, for everyone who has Sierra on their devices.

Siri will be paying more attention to what you do on your iPhone.

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