Fox News Dropping 'Fair & Balanced' Slogan

Sean Hannity, who hosts a nightly 10pm show remains one of the few links to the Ailes era at Fox News

The Fox News Channel quietly dropped its "Fair and Balanced" slogan previous year in an effort to move beyond the era of its former chairman and CEO, Roger Ailes.

The old slogan has been used since Ailes founded the cable news network back in 1996.

Ailes, 77, died on May 18 at his home in Palm Beach after he was hospitalized for several days due to injuries sustained from a fall. Ailes stepped down shortly after, but the network could not shake allegations of a hostile work environment.

"Fair & Balanced" hasn't been used in any external marketing or on-air promos since late August 2016. Prime-time star Bill O'Reilly was sacked in April; up-and-comer Megyn Kelly departed for greener pastures at NBC; and executive leadership has undergone a rapid succession of changes as the network's old guard, represented by Rupert Murdoch, clashes with a younger, reformist generation led by Murdoch's sons, James and Lachlan.

For now, the network will use one of its other primary slogans-"Most Watched, Most Trusted"-in promotional materials, and is not changing its programming or editorial standards".




"There's a real difference between the news reporting and news gathering and the opinion shows - the sort of talk shows that occupy primetime and I think sort of get people excited", Murdoch said.

According to the magazine, the slogan is reportedly being changed because it had "been mocked" and was "too closely associated" with Ailes.

The slogan was recognised across America.

The decision was made by co-president Jack Abernethy last August after Roger Ailes had the left the network, New York Magazine reports.

As Fox News moves forward into a new, Roger Ailes-less future, it's apparently looking to rebrand as well.

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