Big Baller Brand just presented themselves with a really big problem

James Harden as a rookie

One week after it was reported that Nike, Under Armour, and Adidas were spurning Lonzo Ball as a potential athlete endorser, the UCLA product has unveiled his first shoe under his family's own brand, Big Baller Brand.

The ZO2 sneakers are much more expensive than the average Jordan shoe. Or, you can order the limited-edition ZO2 WET, which comes in a glass box with a floor mirror and LED lights, and is signed by Lonzo - but it'll set you back $995 United States dollars. "When you are your own owner you can come up with any price you want".

Much of social media was up in arms at the price of the main shoe, the ZO2, which retails for $495. But assuming you have no horse in that race, you can rep all four for about the same price as the first signature shoe of a probable top-3 draft pick. With no major company able to work with the Balls, LaVar made a decision to put up his own shoe brand - Big Baller Brand. All these big stories and more can be found below, helping you catch up on another eventful week in the sneaker world.

I figured that's what the shoe was worth. Thanks to Big Baller Brand and the ZO2s - buy them all and be easy. You can purchase a pair of autographed ZO2 runners for just north of €900 and there is also a pair of sandals that can be purchased from the same line for €200. It costs Nike about $45 to manufacture and ship that shoe.




When asked on ESPN Radio's Dan Le Batard Show about the price of the shoe, LaVar got right to the point.

Of course, if Lonzo Ball tanks on the court, LaVar Ball will be a punchline for passing up shoe company endorsement money. He also came armed with a prototype of what he thought Lonzo's first sneaker could be.

Ball has responded by saying the industry was unprepared for his new way of thinking, likening it in an odd stretch of logic to Uber disrupting the taxi industry.

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